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The Sweater I Obsessed Over For 3 Straight Months

BY NICOLE ROYAL As I sit here writing a story that rivals Grey’s Anatomy for Best Drama of the Century, I am happily draped in rainbow fringe. Getting to this point though – it wasn’t easy. It all started one sunny, hot August morning while doing my daily scroll and double-tap routine on Instagram. I…

I Shaved off Half My Eyebrow in the Name of Beauty

BY NICOLE ROYAL It seems like every other week there’s some new beauty obsession – glitter shadow! ombre lips! – but one trend that never seems to fade from my IG feed is the bold, fanned and full “Brooke Shields” brow. So easy to achieve! Just groom less, grow more, and enjoy the perks of…

I Had Horrible Period Symptoms For Years Before Figuring Out the Cause

BY NICOLE ROYAL Plan A One-Step: My Birth Control Saga Pt. 1 To save face, I feel the need to provide the following disclaimer: I am NOT a doctor, nor do I have any professional medical experience. Aside from my love affair with WebMD’s symptom tracker, which I use to self-diagnose illnesses that I don’t…

The One Item Our Founder Can’t Live Without

BY NICOLE ROYAL Meet Nicole Royal, our founder, and the girl that gets asked, “Where’d you get that?” roughly 10x each day.   Three words to describe your style: Basics, comfortable, effortless. What are your favorite colors to work with? Neutrals – I rarely play with colors. Style icon? Jane Birkin. Three fav IG style accounts:…

This ’90s Accessories Trend is Back and Chicer Than Ever

BY NICOLE ROYAL Whether you love it or hate it, there’s no denying it – fanny packs are making a major comeback. This time around designers are ditching polyester for leather, and we Haulers are trading in our Jansport for Gucci knock-offs (mine was a $15 on Amazon!). These coveted belt-bags aren’t just for bustling…

Fringe? For Coachella? Groundbreaking.

BY NICOLE ROYAL Coachella is basically the New York Fashion Week of the desert, minus the designers, models, and catwalk. Swap out Chanel shows for invite-only pool parties, and it’s still mostly all about just one thing: the clothes. Here are a few of our favorite, ultra creative and cute ‘chella looks from Weekend One.…

The Ice Blonde Hair Care Routine I Swear By

BY NICOLE ROYAL If your hair inspo is Selena Gomez or Khaleesi, Mother of Dragons, then you likely want platinum locks and you want them now. Sad reality: you probably aren’t a celeb or the Breaker of Chains, and thus, aren’t armed with a team of stylists to help you maintain your insanely high-maintenance ‘do.…


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